There’s nothing like an animated GIF to show off how your product or service works.
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See the full email in action Show off your products and services We used a faux video GIF to draw attention to our video and get subscribers interested in clicking to see more. Xfinity places their GIF further down in the email to draw their subscribers in and encourage them to scroll. Grammarly uses a subtle animation to draw even more attention to their offer. Google uses a cute GIF to celebrate their subscribers. Grab your subscribers’ attentionĪdding motion to your email with a GIF is a great way to grab your subscribers’ attention, point them toward an action you want them to take, or keep them scrolling to make sure they get your whole message. Whether you prefer a hard “G” or like to rhyme GIF with a certain brand of peanut butter, let’s look at why GIFs are so useful in emails. While there is still some debate as to how you actually pronounce “GIF,” most will agree that GIFs can be an excellent marketing tool. Animated GIFs are enjoying a renaissance both on the web and in email marketing. In the internet’s early years, GIFs (and the marquee and blink tags) were the primary method of adding movement to a web page.Ī lot has changed since the 1990s. Similar to how a flipbook works, GIFs rapidly display a series of images to produce the illusion of motion. More importantly, though, GIFs can be animated. Due to wide support across browsers and email clients, GIFs have been a popular image format since the early days of the internet. GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987. So how can you get in on this action? In this blog post, we’ll cover: According to our 2020 State of Email data, 51.28% of marketers said they’re using animated GIFs at least sometimes in their marketing emails. Email marketers like you are increasingly turning to animated GIFs in email to provide that extra interest. One way to do this? Animated GIFs.Īdding animation might be just the thing you need to increase subscriber engagement. But with so much competition for subscribers’ attention, it’s no surprise you might want something to set you apart-enticing readers to click through and care about your message.
Enterprise Plan Boost collaboration and drive resultsĪs an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images.
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